Brief analysis of the measures taken by the hottes

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A brief analysis of the measures taken by international publishers to combat piracy and digital intrusion

publishers are facing an unprecedented fierce environment, and the competition has long been not only from their peers, but also from digital intrusion, piracy challenges, and so on. This paper briefly summarizes and analyzes the right and wrong of 10 specific measures commonly used by international publishers

fight piracy! Fight against digital intrusion! Fight against ignorance! Fight against your peers! Like other fields, the publishing industry is also enjoying excitement and facing dramatic changes, including some playing heroes, some playing villains, as well as threats, challengers, losers, and so on. At least for now, publishers have encountered contradictions that need to be solved urgently. Next, there will be a rare exciting adventure in the publishing world

1. cooperate with reporting agencies

e-book developers themselves have posed a threat to paper book producers, and now they have begun to cooperate with journals and blogs, which makes the situation of traditional booksellers worse. In order to compete with new media, some publishers decided to compete with them through cooperation. For example, Random House worked with politico to develop an e-book series for the 2012 election year. Both companies have benefited a lot from it, both in terms of profits and profits, as well as the rapid production of content. This also provides a model for future cooperation between different media

2. Establish self-service publishing departments

in 2011, some large publishers launched their own services to help writers achieve self-service publishing. Penguin Group tries to make self-service publishing the most attractive service, charging 99 to 549 dollars for different printing [encyclopedia Weibo] and promotion schemes. Unlike other services, large publishers provide more resources and opportunities for aspiring writers, including contacts with writers who have made brilliant achievements in the traditional publishing field. Some members have sold more than 1million works and become the main candidates in Penguin Group's author resources

3. restrict the provision of e-book lending to libraries

when publishers and Amazon launch e-book lending services, libraries are under greater pressure than any institution. Penguin Group strives to maintain its advantage in the digital competition by launching a borrowing service based on the Kindle platform to provide the borrowing of all used books. This service has always maintained that the effective travel of the tension machine needs to be 480 ~ 690mm to ensure the normal progress of the experiment until the end of 2011. The American Library Association is aware that this behavior will seriously weaken the opportunity for libraries to provide free e-books to experimental machines such as libraries, which have mastered the core manufacturing technology zone in China. Many people believe that publishers intended to take advantage of copyright security to hit Amazon, but this slap hit the library hard. The current problem has gone beyond mere borrowing rights

4. Let readers pay for struggling advertising sales

the cash strapped sponsors have gradually withdrawn from the journal market, making publishers lose the source of income to maintain their development. What can be done to solve the loss of income? Charging consumers subscription fees for proprietary content has become an option. Some institutions say that the advertising revenue of periodicals has fallen by about 35% in the past three years, which has caused great pressure on readers. They may not be able to afford the price of the information products they need

5. IPad proprietary content

the cooperation between Penguin Group and Amazon Kindle is not the only hot event in the field of e-readers. Apple's restrictive content policy prevents magazine publishers from delivering content directly to their target readers. Just when people regard tablet computers as ideal reading carriers due to their low activity, this policy undoubtedly casts a shadow on their development. However, there are still some publishers who decide to cooperate with these technology giants to provide the best content at a low price. Seventeen, O, Esquire, popular mechanics, and Marie Claire and Conde Nast magazine groups (the new Yorker, GQ, and Vanity Fair) are typical examples

6. Keep the royalties of e-books consistent with those of paper books

for most media, piracy is still a matter of concern, but different media respond in different ways. In order to deal with the problem of piracy in the digital age, many publishers have invested huge funds to crack down. However, the increasing legal and technological costs require them to obtain support from other channels, and the reduction of digital royalties is often the first choice. Therefore, authors are always the biggest victims of piracy, although publishers claim that they have no choice

7. Promote their ideas like preaching

American independent publisher Atticus books did not choose to fight directly with technology providers, but to survive in a more social way. It believes that the current elegant intellectual discourse is experiencing ignorance and ridicule, and it is time to make its own voice. In 2011, it launched a series of campaigns aimed at rediscovering the six degrees left of literature, bringing together authors from different industries to break the entanglement. Atticus books prides itself on its straightforward expression rather than its annoying political rhetoric

8. cooperate with non-profit institutions

establish fruitful cooperative relations with charities, especially those institutions that promote cultural development. A few publishers, such as pubslush, take actively dealing with social problems as the starting point, and their biggest innovation is to allow readers to decide what content to publish finally, and each book published means a donation to charities. Poor children around the world can benefit from works published by publishers in partnership with non-profit organizations


the love of books has made excellent achievements. With profound knowledge, they can find out whether plagiarism exists in the manuscript faster and better. But even those who love literature the most cannot read all the books. In this way, individual books with poor quality can get through the inspection and eventually occupy valuable bookshelves. Now, whether paper periodicals, books, or other forms of publications, some publishing companies have begun to adopt services similar to crosscheck to fill the shortage of personal inspection. This service is operated by the non-profit crossref. People can compare the uploaded manuscript with other documents in the database to judge whether there is plagiarism. Now this work has been carried out. Nature pointed out that 10% of the 216 manuscripts tested by Taylor Francis publishers in six months had problems

10. participatory creative promotion

innovation strategy means attracting readers to exciting books, which is indeed the advantage of publishers in the competition with Amazon, apple and other enterprises. Small independent publishers such as Melville house not only face the challenge of digitalization, but also compete with the six major publishers, which requires them to be innovative. In order to fight against boring advertisements, they provide independent bookstores with more variety of books. When consumers use the specified password to buy books, the sample books will be given to them as gifts. In social media, whenever there are 10 tweets @ specific tags, Mayville will reduce the price. It attracts more customers in this way, and is also concerned by Publishers Weekly (the type of spring depends on whether it is tension spring or compression spring; Publishers Weekly)

Copyright © 2011 JIN SHI